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Creating a GREAT Audio Mix
8/27/2010 1:16:25 PM
William Prettyman
People say I have a Great Voice!

BLOGBLOG FOOD 6:  Creating a Great Audio Mix


What’s better than hearing a Great Audio Mix JUMP right out at you? Ok, maybe hot chocolate chip cookies, puppies, the David Hasselhoff Cheeseburger Video, and a Foot Massage. Not much else! Here at Studio Center Total Production, all of our 25 Audio Mixers/Producers strive for perfection on ALL of their mixes. Sometimes we ALMOST achieve it!
Senior Audio Producer Peter Pope comes closest most often so I pulled him out of his studio for a few minutes to offer us a little insight into how he creates so many wonderful mixes.

Peter Pope - Studio CenterMe: Hey Peter. Thanks for popping in.

Peter: You’re bugging me. I’m mixing.

Me: Sorry. I’m doing a Blog on “Creating a GREAT Audio Mix” and I have to admit that you are the best in the business so I came to you.

Peter: Thanks.

Me: You’ve got over 25 years in the business and have won hundreds of awards for clients so WHAT are your keys to creating a great mix?

Peter: Well first, great Voice Talent. Next, Keep an Open Mind.

Me: Can you explain?

Peter: I guess I mean “Keep a Clear Vision of Your Desired End Result.”

Me: Got it. What else?

Peter: Great Sound Design. Also, look beyond the obvious. Creative Thinking! Put Sound Effects together that aren’t obviously compatible. Utilize Foley too. If you can’t find what you need, create it! Don’t compromise your mix by settling.

Me: Got it. Anything else?

Peter: Yes, picking out the perfect piece of music to use as the backdrop for the entire mix. Finally, and most importantly, BE SUBTLE. Less is often more. Simplicity often wins out. You need to know when to stop mixing!

Me: One last question. Do you color your hair?

Peter: No comment.

William Prettyman


Life as a Voice Over Artist
7/30/2010 9:57:34 AM
William Prettyman

Life as a Voice Over Artist

Wouldn't it be great to make a ton of money, set your own schedule, and wear shorts to work? You can do it! Just spend the next 20 years or so perfecting your craft as one the Country's Top Voice Over Artists like Ralph Garner and Eric Worden here at Studio Center Total Production. You'll need talent, availability, versatility and PATIENCE. Sounds GREAT! Is it? Let's ask them.

Me:  Good afternoon, Gentleman and thanks for spending a few minutes with us today.  We’re here for the inside scoop on being a Top Voice Over Artist.

Eric: Hi, thanks for asking me in…

Ralph: (Looking over shoulder)  Wha?...Who?...Me?!  Um, I just followed Eric in here ‘cause I thought there were snacks.

ME:  Is this the BEST job in the World?  Tell the truth!

Eric: You know it is…I get to be me…and dozens of other characters without being diagnosed with a personality disorder.

Ralph:  Absolutely!  I get paid to talk (something I’d do anyway), every day I get to be an “Actor” without the inconvenience of having to learn my lines, and, since I’m never seen, this job doesn’t violate the terms of my Witness Protection Program!

Me:  What got you in to Voice Over Work?

Eric: One of our producers, Peter Pope actually. We worked in radio together and he suggested I give voice acting a try.

Ralph:  After years of scraping together bill money as a stand-up comic/videographer/animator, I was blessed to land a gig “warming up” the audience for a sitcom produced for The Family Channel (now FX).  I do a lot of cartoon and celebrity voices, so I was soon working as a staff announcer, writer and producer for the kids’ block.  The other staff announcers kindly let me know about the World of Voice Work, and sent me on the path that led me to Studio Center!

Me:  Describe a typical Work Day.

Eric: Get up…do tongue yoga…choose shorts…pre-read scripts…do sessions…spend family time…go to bed.

Ralph:  Ah, the typical day! Up with the sun at noon. Croissants and mimosas on the veranda with my lovely wife. A quick gallop on my favorite steed Residual. The limo ride to Studio Center! Aperitifs and bon mots with my fellow “talent.” Polite rebuffs of fans and groupies (called “Voicies”) on the way to the booth. Choosing magnanimously to stand while I perform, instead of reclining and being fed grapes and ambrosia between takes. Takes? Merely one. Accept gushing adulation humbly. Then, off to the airport for a private jet ride with my family to view the latest solar eclipse, stopping only to read to the poor orphans at Saint Marcel’s Home for Children of Foreign Mimes.

Me:  Really?  A jet?  I always see you pull up in a beat up Ford Windstar.

Ralph:  Ah!  That must have been Tuesday!  You see, this was my clever way of demonstrating how no two days are ever alike at the good ol’ SC!  May I call Studio Center “SC”?

Me: No.

Ralph:  M‘kay…My point is, since STUDIO CENTER TOTAL PRODUCTION is available round-the-clock, a voice actor’s workday can start at 8 a.m., noon or even at midnight!  Calling any day at Studio Center “typical” would be a misnomer.  (And if MISS NOMER cannot fulfill her duties, I will serve as the runner-up.)

Me:  What was your favorite session ever?

Eric: I always love doing spots I know my kids will hear. I was the voice of Spiderman once (A Blast!) but a toy called “FlyWheels” debuted a few years ago and it was all over Nickelodeon… loved hearing my little boy scream, “It’s you Dad!”

Ralph:  That’s easy!  This one: “Edinburgh Blues”  Chris White and Jay Lockamy are terrific!

Me:  Ok, what was your Nightmare Session of ALL TIME?

Eric: Doing Freddy Krueger…couldn’t sleep for weeks!

Ralph: I still wake up in a cold sweat over the four hour session doing a Gilbert Gottfried voice over and over for a client who argued vehemently with the president of his award-winning ad agency about why his young children’s opinions about marketing should matter more than any of the professionals working on his campaign.  The session almost ended at three hours, but I made the mistake of saying goodbye in a voice that sounded something like Homer Simpson, which kicked off another round of debate…because his kids sometimes watched that show.  

Eeesh, I feel unclean.

Me:  What advice would you give to someone who passionately wants to make Voice Over Work his or her career?

Eric: Become a mimic…try to replicate voices you think you have inside you…and s-t-r-e-t-c-h…diversity is the key. We have our “money” read – but to be successful, you need more voices in your bag of tricks.

Ralph: (Attempting a serious demeanor.  Somewhat succeeding.)  If you want voice acting to be your profession, you have to approach it professionally.  By that, I mean, you have to work hard to develop the unique skill set that working announcers have mastered:  manipulating their voices, interpreting scripts (“copy”), and delivering performances with such constraints as 60 second time limits, emphasized selling points, character accents, etc.,   Add to that, the common workplace courtesies of being on time, acting respectful, keeping perspective, etc. and possessing the most important skill of all: LISTENING…Wait, what did Eric say?  I wasn’t paying attention.

Me:  Last question. If you weren’t doing this, what would you be doing?

Eric: Donating plasma.

Ralph: I dunno, probably looking in the kitchen for those snacks.

Me:  Bonus Question.  What is your favorite Production Company?

Eric: Studio Center Total Production! By the way, Ralph puts the STUD in Studio. Just sayin’

Ralph:  (Clearing his throat and saying in a friendly, believable, non-announcery voice, like many of the fine reads you’ll find here. )

Why, William, that would be STUDIO CENTER TOTAL PRODUCTION!


People Say I Have A Great Voice!
6/9/2010 9:27:12 AM
William Prettyman

“People Say I Have a Great Voice!”


Of course you do! It’s only a guess here, but I would assume that there are millions of people worldwide with nice voices. Now comes the important part:  MOST OF THEM CAN’T OR WON’T BECOME VOICE TALENT/ACTORS.

Every week here at Studio Center Total Production we receive inquiries from hundreds of people wishing to join our Roster because someone told them that “They have a really nice voice.” Of course, we also receive hundreds of Qualified Candidates from all over the world seeking to join both our Non Union and Union Rosters. We sign only the VERY BEST Talent who fit our Client’s Needs and Company Philosophy.    
Now, am I saying that if “you have a nice voice” you shouldn’t pursue a career or chase your Dream? Heck NO! However, after listening to TENS OF THOUSANDS OF AUDITIONS, I would like to offer a few words of advice. Here goes:
  1. A Great Voice is maybe 20% of being a Working, Successful Voice Actor.
  2. Actors, as a rule, make the best Voice Talent.
  3. It is a VERY HARD SKILL TO MASTER! Our Voice Talent IS VERY GOOD!
  4. It takes YEARS TO MAKE THE BIG BUCKS!
  5. Practice! Practice! Practice!
  6. Take a Class. Beginning next month, Studio Center will offer both Acting and Voice Training Classes!
Check our Site regularly for details!

As the Number One Production Company in the Country, we’re excited to be able to teach “people with great voices” How to become Successful Voice Talent TODAY! You’ll be taught by OUR TOP PEOPLE! Some of the VERY BEST VOICE OVER ARTISTS IN THE ENTIRE COUNTRY! We’ll keep you posted.

William


My SLR Can Do That?
5/19/2010 10:04:14 AM
William Prettyman

“My SLR Can Do That?”

Most of us by now are shooting wonderful photos on our SLRs (Single Lens Reflex Cameras, my wife asked what it stood for!). Canon and Nikon are the Industry Leaders and make an array of terrific cameras and lenses. The REAL QUESTION is “What ALL can your SLR do?” The answer: How about shoot an entire TV Commercial that aired on ESPN! That’s right, Studio Center shot an entire Broadcast Quality Commercial with an SLR!
Sure we shoot the VAST majority of our stuff on expensive HD cameras, RED, or 35, BUT we SHOT AN ENTIRE TV COMMERCIAL ON A LITTLE SLR that you can buy almost anywhere! Our DP, Videographer and Editor on the project, Steve Strickland gives us the details.

Steve, what was the project?

Steve: It was called "Heart of a Lion," a promo for the biography of Hank Gathers.

What SLR did you use?

Steve: I used the Canon 7D for this project.

Did you use a modified lens?

Steve: I did use couple of older Nikon AIS lenses with Canon adapters, 85mm and 50mm primes. I also used the stock 28-135mm Canon lens.

What were the benefits of shooting with an SLR?

Steve: The greatest benefit is the large sensor size of the camera. It allows the operator to achieve a shallow depth of field similar to that of a 35mm motion picture camera and provides nice dynamic range. Another advantage is size and weight of the setup. Even with full rails, matte box, and follow focus, the overall weight is considerably less than that of a typical broadcast camera. For such a small package, DSLRs pack a mighty big punch.

Any disadvantages?

Steve: Well, the biggest disadvantage is poor audio. To achieve decent sound, you have to return to a more film-style production of running synch sound to an external recorder and match it up in post. Another downside is the codec used in-camera. It is un-editable natively in most systems and must be converted to another format for smooth playback. The last disadvantage is record time. The camera can record in 12 min. intervals and will overheat if driven hard without cool down periods.

Briefly take us through the whole process.

Steve: First, as in a typical production, you find your shot. Light with the larger sensor in mind, a lot of times, less can be more. Select your desired color temp., shutter speed, and iso settings. Then your soundperson will slate the scene with reference for audio. "Yell Action!", press record, and you're ready to go.

In post, ingest the files, convert to your desired editing codec, re-synch your audio, and edit your masterpiece.

Here is a link to the commercial that aired on ESPN. Tell us what you think.

Heart of a Lion

William Prettyman
iPad Mania
4/15/2010 8:52:45 AM
William Prettyman

iPad Mania!

For a company like Studio Center that utilizes hundreds of Apple Products every day and whose halls are littered with “Apple Geeks”, a new Apple Product Launch is a REALLY BIG DEAL. Very little work got done for several hours as our staff stayed glued to their computer screens for the debut. Since it’s debut, I’ve spotted several around our studios but I am still undecided where the iPad fits with my iPhone, Mac Book, and iMac. From what I have read, it’s a terrific product and future upgrades could, in fact, be  “Laptop Killers”. USB Ports, a little extra memory, and some compatibility tweaking are all that keeps the iPad from replacing the Mac Book for business or personal use. Will Apple kill off it’s own successful product line or keep the iPad just inferior enough to force you to want and buy both?   

To get a more comprehensive review of the iPad, I tracked down our Production Supervisor and iPad Owner, Trent Toner for a quick Q & A between sessions.

Q:  The iPad comes in 6 models, I believe. Which one did you get?

Trent:  The WiFi only 64 Gigabyte version.

Q:  What is the absolute best feature?

Trent:  It is hard to say just one, but probably it’s form factor. The fact that I have a fairly full-fledged computer that I can toss on my car seat is amazing.

Q:  Rate it 1-10.

Trent:  9

Q:  What would you change about your iPad?

Trent:  I’d like it to be easier to transfer Word and Office documents to and from the iPad and I’d like broader file-type support for importing eBooks.

Q:  Is the “64G WiFi/3G worth $829 or am I better off with my Mac Book?

Trent:  It depends on what you want your computer for. I’m not going to run Pro-Tools on this thing, so for work it won’t replace a MacBook. But I honestly have not even turned on my iMac at home since I got it. All computing I do at home – web surfing – email- Facebook -  gaming – all are faster and more fun on the iPad. For casual and social use it is totally a laptop replacement.

Q:  Will it kill the “Laptop” or at least revolutionize the “Laptop” Space? How?

Trent:  I don’t see it killing the laptop, but I totally see it replacing the laptop as the primary form of mobile computing. Again, there will be things like running video editing setups that you just won’t do on a tablet, but for 90% of portable users it could easily be a better and cheaper option. Its size weight and SUPER LONG battery life make a much better device for normal casual computing. In that sense I do see it revolutionizing the laptop space.

Q:  Should I buy one today? Why? 

If you have the money and have a tech fetish like I do, totally. If it is time for you to buy a new laptop for casual use, totally. It works amazingly well and is not buggy at all. I love mine and I am thrilled with the purchase. Not being tethered to my desk chair at home to catch up on current events or check email is wonderful. But from a practical standpoint if you already have a laptop and money is tight, wait until you have a need for a new machine. It is fun and an amazing piece of industrial design, but it does not accomplish any new tasks that you can’t get done on your current laptop. So if $499 is too much money for something that is not a necessity right now then I would say you should wait, but definitely take a good look at it when you need a new portable machine. It really will change the way you use your computer.

 


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